lv99 Official Documents

Lv99 Privacy Policy — Malaysia User Personal Data Protection

Lv99 is fully committed to protecting your privacy and personal information. This document clearly explains how we collect, use, store, and safeguard your data at all times.

Updated: January 2026
Language: English (Malaysia)
SSL 256-bit
This Privacy Policy takes effect from 1 January 2026 and supersedes all previous versions.

1 Introduction and Scope of the Privacy Policy

Welcome to the official lv99 website. We understand that your privacy is an extremely important matter that should never be taken lightly, especially in the context of an online betting platform that handles users' financial and personal information every day. This Privacy Policy has been carefully crafted to ensure you know exactly how your information is handled from start to finish.

This policy applies to all users who access the lv99 platform via the website, mobile app, or any other digital channel provided by lv99. This includes casual visitors, registered members, and any individual who interacts with our content or services in any capacity.

Lv99 acts as the data controller responsible for your personal information. We do not regard this responsibility as merely a legal requirement — we view it as the foundation of trust that must be upheld with full integrity. Every decision we make regarding data handling consistently prioritizes the interests and safety of our users.

Important Note: By registering an account or using the lv99 platform, you confirm that you have read and fully understood this Privacy Policy. Please read it together with Terms and Conditions for a full overview of your rights and responsibilities.

2 Categories of Personal Data We Collect

Lv99 only collects information that is strictly necessary to operate the platform safely and efficiently. We do not collect excessive or irrelevant data beyond the scope of our services. The following are the categories of data collected:

2.1 Personal Identity Information

During the registration and KYC (Know Your Customer) verification process, we collect information such as your full name as shown on official documents, date of birth, Malaysian NRIC or passport number, and a photo of yourself. This information is required to verify your identity and comply with regulatory requirements.

2.2 Contact Information

This includes your email address, mobile number, and where applicable, your full address. This information is used for important account-related communications, transaction verification, and customer support.

2.3 Financial Information

To process deposits and withdrawals, we store registered bank account details, account holder names, and transaction records. lv99 does not directly store credit or debit card information — all card transactions are handled by PCI-DSS certified third-party payment processors.

2.4 Technical & Usage Data

Our system automatically records technical information when you use the platform, including IP address, device type and web browser, operating system, login sessions, and activity patterns. This data helps us detect unauthorized access attempts and improve the user experience.

Data Category Example Information Primary Purpose
Identity Name, NRIC, date of birth KYC verification, fraud prevention
Contact Email, phone number Communications, support, OTP
Financial Bank accounts, transaction records Processing deposits and withdrawals
Technical IP address, device type Security, analytics, UX
Behavior Game history, preferences Personalize experience, bonuses

3 How We Use Your Data

Every piece of information we collect is used for a clear and legitimate purpose. lv99 adheres to the principle of minimal data processing — we only use your data to the extent strictly necessary for the stated purpose.

3.1 Account Operations & Services

Your data is used to create and manage your account, process deposits and withdrawals quickly and securely, verify financial transactions via OTP and two-factor security measures, and provide effective customer support whenever you need assistance.

3.2 Security & Fraud Prevention

We analyze usage patterns and technical data to identify suspicious activity, prevent unauthorized access, and ensure the integrity of the lv99 platform is consistently maintained. This includes automated monitoring of abnormal login attempts and unusual transactions.

3.3 Regulatory Compliance

As a responsibly operated platform, lv99 is required to retain certain records and report necessary information to the relevant authorities when mandated by law. This includes anti-money laundering (AML) and counter-terrorism financing (CFT) requirements.

3.4 Experience Personalisation

By understanding your preferences and gaming patterns, lv99 can provide more relevant game recommendations, personalised bonus offers, and a more user-friendly interface. You can adjust your personalisation preferences through your account settings at any time.

3.5 Marketing Communications

Lv99 may send you information about promotions, special offers, and platform updates via email or in-app notifications. You can opt out of marketing communications at any time by updating your notification preferences in account settings or by contacting our customer support.

Full Control in Your Hands: lv99 will not use your data for any purpose not stated in this policy without first obtaining your explicit consent.

4 Information Sharing and Disclosure

Lv99 does not sell, rent, or trade your personal information to any third party for their own marketing purposes. Data sharing only occurs in limited and necessary situations as described below.

4.1 Integrated Service Providers

To keep the platform running smoothly, lv99 works with a number of trusted third-party service providers, including PCI-DSS certified payment processors, licensed game providers, secure cloud computing infrastructure, and identity verification services. All these providers are bound by strict confidentiality agreements and may only use your data for the stated purposes.

4.2 Legal Requirements

Lv99 may disclose your information to authorities if required by court order, regulatory directive, or applicable law. In such situations, we will inform you of the disclosure wherever possible unless prohibited from doing so by law.

4.3 Platform Protection

Information may be shared with fraud prevention agencies and security platforms to protect lv99 and its users from illegal activity, identity fraud, and increasingly complex cybersecurity threats.

Reminder: lv99 will never ask for your account password via email, message, or phone call. If you receive such a request, please report it to our support team immediately.

5 Data Security Measures

The security of your data is lv99's highest priority. We continuously invest in the latest security infrastructure to ensure your information is always protected against both internal and external threats.

5.1 Data Encryption

All data transmitted between your device and lv99 servers is protected by 256-bit SSL/TLS encryption, the same standard used by leading banking institutions in Malaysia. Sensitive data stored in our databases is also encrypted using internationally recognized encryption algorithms.

5.2 Internal Access Controls

Access to users' personal data within lv99 is restricted to staff who require it to perform their duties only. All access is logged and audited regularly. Our staff are bound by legally enforceable confidentiality agreements.

5.3 Continuous Monitoring

Lv99 systems are monitored 24 hours a day, 7 days a week by an experienced cybersecurity team. Any anomalies or attempted security breaches are detected and addressed immediately. Penetration testing is conducted periodically by independent parties to identify and close any system vulnerabilities.

5.4 Incident Response

In the event of a security incident involving your data, lv99 has a structured incident response procedure in place. We will notify affected users and the relevant authorities within the timeframe required by law, and take immediate steps to contain and recover from the incident.

6 Use of Cookies and Tracking Technologies

Lv99 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device that help us recognize you when you return to the platform.

6.1 Types of Cookies Used

  • Essential Cookies: Required for core platform functions such as staying logged in and session security. These cookies cannot be disabled.
  • Performance Cookies: Collects information on how you use the platform to help us improve speed and stability.
  • Functional Cookies: Saves your preferences such as language, time zone, and display settings to deliver a more personalized experience.
  • Analytics Cookies: Helps us understand aggregate user behaviour for platform improvement purposes. This data does not directly identify individuals.

6.2 Managing Cookies

You can manage and delete cookies through your web browser settings. However, disabling essential cookies may affect certain features of the lv99 platform. Visit your browser's help section for step-by-step guidance on managing cookies.

lv99 does not use third-party cookies for third-party advertising purposes or sell your tracking data to advertising networks.

7 Your Rights as a User

As a lv99 user, you have certain rights regarding your personal data. lv99 fully respects and facilitates the exercise of these rights.

Right of Access

You have the right to request a copy of all personal data we hold about you at any time.

Right to Rectification

If your data is inaccurate or outdated, you have the right to request a correction or update promptly.

Right to Erasure

Under certain circumstances, you may request the deletion of your personal data from our records.

Right to Object

You have the right to object to the processing of your data for direct marketing or profiling purposes.

Right to Portability

You may request your data in a machine-readable format for transfer to another platform.

Right to Restriction

You may apply for a restriction on the processing of your data while a dispute or review is ongoing.

To exercise any of the above rights, contact the lv99 privacy team via customer support. We will process your request within 30 business days.

8 Data Retention Period

Lv99 retains your personal data only for as long as necessary to fulfill the original purpose of collection or to comply with legal requirements. We regularly review and delete data that is no longer needed.

8.1 Retention Periods by Category

  • Active Account Data: Retained for the duration your account is active and for a defined period following account closure for compliance purposes.
  • Financial Transaction Records: Retained for a minimum of 7 years in accordance with applicable financial legal requirements.
  • Security Logs: Retained for 2 years for security incident investigation purposes if required.
  • Marketing Data: Retained until you withdraw consent or close your account.
  • KYC Documents: Retained in accordance with applicable AML regulatory requirements, typically 5 to 7 years.

8.2 Deletion After Retention Period

When the retention period expires, your data will be securely deleted using methods that ensure the information cannot be recovered. For data that cannot be fully deleted for legal reasons, it will be anonymised so it can no longer be linked to your identity.

9 Changes to This Privacy Policy

Lv99 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, technological requirements, or applicable legal obligations. Our commitment is to always be transparent about such changes.

When significant changes are made to this Privacy Policy, lv99 will:

  • Updating the "Last Updated" date at the top of this document
  • Sending email notifications to all registered members at least 7 days before changes take effect
  • Displaying an in-platform notice for a minimum of 14 days
  • Maintaining an archive of previous Privacy Policy versions for user reference

Continued use of the lv99 platform after the effective date of any changes constitutes your acceptance of the updated policy. If you do not agree with the changes made, you have the right to close your account and request data deletion in accordance with the procedure outlined in Section 7.

Ensure your email is active so you always receive notice of important changes. Update your email address via account settings if needed.

10 How to Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or how lv99 handles your personal data, our team is ready to assist you.

10.1 Support Channels

You can reach the lv99 privacy and support team through several available channels:

  • Support Email: [email protected] (replied within 24 business hours)
  • Live Chat: Available on the lv99 platform, 24 hours a day, 7 days a week
  • Telegram: Reach our support agents directly via the official lv99 Telegram channel

10.2 Official Complaints

If you believe lv99 has failed to meet our privacy obligations to you, please submit a written complaint to our support team. Every complaint will be thoroughly investigated and we will provide a written response within 14 business days from the date the complaint is received.

We Are Always Listening: lv99 values every piece of feedback from our users. Your complaints and suggestions help us raise our data protection standards and overall service quality.
Why Trust lv99's Privacy?

Six strong reasons why your data is safe with lv99

256-bit SSL Encryption

Security standards on par with leading banks. All data transmitted between you and lv99 is fully encrypted without exception.

No Data Sales

Lv99 has never sold or traded your personal data to third parties for marketing or commercial gain.

Full Compliance

Our policy complies with Malaysia's data protection legal requirements and internationally recognised global standards.

User Controls

You have full control over your data — access, correct, delete, or limit its use entirely on your own terms.

24/7 Monitoring

The lv99 cybersecurity team monitors systems around the clock to detect and address any threats swiftly.

Transparent Notice

Any changes to the privacy policy will be communicated in advance via email and in-platform notices before taking effect.

Ready to Play with Full Confidence?

Your data is protected. Your experience is guaranteed. Join the lv99 community today and enjoy safe, fair, and entertaining gaming.

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